Case Study: Enhancing Marketing Efficiency with Merlin

CLIENT BACKGROUND

Merlin collaborated with a prominent player in the computer and network security industry. This company is based in South Jordan, Utah and employs 210 individuals. The marketing team consists of 10 dedicated professionals. Their core focus is on a security automation platform designed to protect devices, infrastructure, and people across 4000 enterprises.

CHALLENGES FACED

The company experienced a radical transformation in its go-to-market strategy, shifting from acquiring new customers to cross-selling amongst existing clients. This repositioning led to the scrapping of entire projects, demanding a reprioritization due to limited resources, notably a content marketing team of only four members. The challenge lay in creating high-quality content efficiently while adhering strictly to specialized language and stringent security protocols.

SOLUTION IMPLEMENTED

The company found its solution in Merlin, an enterprise-grade AI platform. Several features played key roles in this efficient transition:

• YouTube Summarizer
• Blog Writing
• Repurposing Video Content into Text
• Content Creation for Social Media
• Email Writing

IMPACT OF THE SOLUTION

Efficiency Gains:

• Writing time saw a dramatic decrease of 66%.
• Over 150 hours were saved each month on content creation derived from podcasts.
• Output speed doubled, allowing more time for thorough editing and refinement.

Operational Benefits:

• Merlin automated the generation of first drafts for blog posts, long-form articles, nurture emails, and LinkedIn copy.
• The platform enabled the repurposing of content like podcasts, webinars, and eBooks across multiple channels.
• It meticulously enforced brand consistency and compliance.

DETAILED USE CASES

Blog Builder: Merlin enabled the creation of high-quality blog posts swiftly, ensuring they adhered to the industry’s specialized language and terminology.

Social Media Highlights: The platform facilitated the crafting of engaging social media snippets and metadata, enhancing the company’s social media presence.

Recaps: Long podcast and webinar discussions were efficiently summarized into multiple blog posts and social media content, maximizing their value and reach.

TRAINING AND CONSISTENCY

New marketing hires were trained on the corporate writing style through Merlin's Teams plan. The AI detection and plagiarism checker tool ensured the accuracy and authenticity of the content, maintaining the highest standards.

PERSONAL INSIGHTS AND BENEFITS

Merlin played a critical role in managing deadlines and overcoming work paralysis by providing quick content drafts. This mitigated the pressure of tight deadlines, giving marketers a substantial productivity cushion.

CREATIVITY AND EXPLORATION

The platform offered a new outlet for creative expression, allowing the marketing team to experiment with diverse writing styles and tones. This led to enhanced task engagement through varied and dynamic content prompts.

CONCLUSION

The implementation of Merlin resulted in significant efficiency gains, improved content quality, and enhanced brand consistency. It enabled the marketing team to meet the demands of an evolving strategy with streamlined workflows, profoundly transforming the company’s marketing efficiency.