Case Study: Transforming Client's Success with Merlin

Client Overview

Company: An anonymous tech giant, hereinafter referred to as "Client"
Headquarters: Toronto, Ontario
Industry: Technology
User Base: Over 2 million students spanning Canada, the US, and the UK
Platform: Specializes in college and career readiness

Key Initiatives

1. Content Creation
   • Development and upkeep of detailed career and school profiles.
   • Designing educational lessons tailored to student needs.
2. New Features
   • Introduction of a cutting-edge feature enabling educators to create surveys.
   • Continuous rollout of new, engaging lessons.

Introduction of AI Strategy

Initial Stage

• Client embarked on the AI journey with Merlin in the spring of 2023 to standardize language and terminology across their expansive platform.

Experimentation and Integration

• Conducted thorough explorations of generative AI’s potential advantages, leading to a comprehensive integration of Merlin into their system.

Choosing Merlin

• Opted for Merlin due to its exceptional ability to ensure content consistency and deliver promising initial results.
• Merlin's robust security, privacy measures, and excellent customer support were pivotal in the decision-making process.

Implementation and Usage

Teams Involved

• The entire content department, including experience designers and technical writers, played a critical role in this initiative.

Primary Use Cases

• Establishment of a centralized style guide ensuring unified language throughout the product.
• Tailored regional adaptations for US, UK, and Canadian markets to guarantee accurate terminology and spelling.

Benefits Realized

• Efficiency: Slashed time to market by an impressive 66%.
• Consistency: Enhanced through a meticulously maintained style guide.
• Time Savings: Notable reductions in content creation and editing durations.
• Increased Output: Significant boost in the production of career and school profiles, with a particular focus on emerging fields.

Successful Projects

Career Profile Summaries

• Developed concise, student-friendly summaries of various career profiles.
• Utilized Merlin to draft initial summaries, shrinking project timelines from an estimated 60 days to just 20 days.
• The boost in productivity enabled the team to undertake additional projects, broadening their scope.

Measuring Success

Key Metrics

• Volume of profiles created.
• Consistency and precision in terminology across different regions.
• Uplift in student engagement thanks to timely and current career profiles.

Advice for AI Leaders

Experiment and Learn

• Empower teams to explore AI tools like Merlin, facilitating workflow enhancements and productivity surges.
• Teams involved in experimentation are more likely to adopt and embrace AI technology once they witness its tangible benefits.

Embracing Change

• Overcoming initial resistance can be achieved by showcasing AI’s capability to streamline processes and simplify tasks.

Future Plans

Broader Application

• Building upon the success of initial projects, the Client aims to extend Merlin’s application to additional facets of their operations.
• The strategic focus will be on leveraging AI for higher-level tasks, driving enhanced efficiency across the board.

Conclusion

Incorporating Merlin has revolutionized the Client’s content creation process, fostering greater consistency and dramatically reducing time to market. This innovation has propelled the Client ahead in delivering indispensable career readiness resources to over 2 million students. As Merlin continues to be integrated, future improvements and efficiency gains are poised to further elevate the Client’s impact.